House of Cards
Finding your ideal venue
Role
PM and UX/UI Designer
Approach
Goal-Directed Design
Duration
15 Weeks
Medium
Entertainment
My role
Product Manager and UX/UI Designer
Product Manager
Led the overall Goal-directed design process
Conducted weekly meetings to touch base on design processes
Generated design team meeting recaps of key team deliverables and updates
Managed time and scheduled tasks to align with educational stakeholder goals
Record-keeping of user interview and testing data
UX/UI Designer
Assisted with user workflows, wireframing, and other prototyping frameworks processes
Provided interactions and animations to the working prototype
Worked with a well-versed team of designers and researchers to confirm design decisions
About House of Cards
Project Overview
House of Cards is an all-in-one nightlife venue discovery curator for finding your ideal nightlife spaces without the hassle of extensive research.
House of Cards allows users to find, organize, save, and discover specific nightlife venues that are tailored to their liking.
The problem
Not Enough Tailored Information and Extensive Research
Problem Statement: The current state of the nightlife search market focuses primarily on visual discovery of events/venues discovery with a lack of reliable details. What existing products fail to address is key, condensed, and reliable venue information for better organization.
Our product/service will address this gap by prioritizing venue discoverability through accurate key content inclusion, including safety reviews and concise information.
Users can discover nightlife; however, with too many online sources and complex information, can prevent individuals from finding their ideal space.
User Interviews
What Our Users Want?
The team and I each conducted 5 interviews with users within the age range of 19-23, with a variety of questions ranging from topics of nightlife experience, planning, the use of technology, and peer influences.
Each question within our interview process was properly framed to extract ideal user intentions leading to our actions of implementation within our application.
Interview Insights
What were the common user patterns?
Our users were well thought out in their responses, giving our team ideal insights in relation to specific nightlife topics that were deemed important considerations needed for a great night out with others:
Safety
01
One main catalyst for individual decisions was safety. In relation from venue locations, security, and age demographics.
Information
02
A way to allow a claim a sense of transparency to reduce decision fatigue. Additonally saving time.
Group Planning
03
Group planning is a major benefactor wheather our individuals choose to visit a venue. Friend reccomendations are more trustworthy.
Distance
04
Distance and relevence of location is imparitive. Flexiblity of travel was mentioned, however it depends on the distance.
Copyright 2026 by Trenton Gwyn